VP of Brand Marketing, DICK'S Sporting Goods
Ryan Eckel, VP, Brand Marketing at DICK’S Sporting Goods, is responsible for brand strategy and identity, content and campaign development, consumer insights, media strategy, digital marketing and PR. He is also an Executive Producer of the Emmy Award-winning documentary “We Could Be King”, and has developed campaigns that have received Grand CLIO, Cannes Gold Lion and Gold Halo awards.
Prior to DICK’S Sporting Goods, Eckel spent nearly 10 years at PUMA SE, most recently as Head of Marketing for Eastern Europe, Middle East, Africa and India, where he was responsible for leading all aspects of PUMA’s brand growth and localization in those markets. Previously at PUMA, as Global Head of Marketing Strategy and Operations, Eckel led the development of PUMA’s brand strategy and positioning, global category marketing and consumer research.
Eckel holds a B.S. from Yale University and lives in Pittsburgh with his wife and three children.