Director of Strategy, GOOD Corps
Krista Kokjohn-Poehler has successfully launched and built two multimillion dollar girls’ brands and a kids’ brand, worked in college and professional sports, designed the future of the Nike Foundation’s Global Girl Effect University, and designed the future of the National Girl Scout program as their Chief Girl Experience Officer. Her work at the WNBA, in Women’s College Basketball, as the Girl’s Brand Director for the action sports company Osiris and at the Girl Scouts was focused on breaking down barriers to bring more girls into the sports and activities she grew up experiencing.
Krista specializes in designing social impact strategies and brands, delivering 150%+ yearly sales growth, and has been recognized by Brandweek as a Guerilla Marketer of the Year, honorable mention. She holds B.A.’s in Communications and Visual Arts from UC San Diego, an MBA from The University of Oregon, and a Certificate in Sustainable Business Practices from UC San Diego.