SVP, Marketing, Staples
Alison is an accomplished marketing executive with expertise in digital and traditional marketing, omnichannel retailing, global brand management, new product development, and business operations.
As the head marketer for staples.com and Staples stores, her organization is designed to be customer centric and to drive a customer preferred, omnichannel experience. She is accountable for customer acquisition and retention, category marketing, traditional and digital advertising, social, content, and CRM for ecommerce and stores.
Before joining Staples in February 2012, Alison served as Chief Marketing Officer for Sears Canada, where she led all customer-facing initiatives, including in-store, web, catalog, email, mobile, social, print, broadcast and direct marketing.
Previously, she served as Chief Marketing Officer at BJ’s Wholesale Club and in a variety of leadership roles atPolaroid. Alison also ran Corcoran & Associates, a marketing and strategy consulting firm, where her assignments included time as interim Chief Marketing and Strategy Officer at Zipcar and Princeton Review.
Alison received her MBA from the Tuck School at Dartmouth College, where she was elected Class President, and her BA from Williams College.
Born in Tokyo, Alison moved every two or three years while growing up. She lived in Japan, Myanmar, South Korea, Mexico and the United Kingdom. Now firmly settled in Milton, Mass with her husband, four children and two dogs, Alison goes to work to escape the chaos at home.