The Rise of Dads and the Changing Nature of Play

MIT Media Lab April 19, 2016 11:40 am - 12:10 pm

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Simon Isaacs

We are in the midst of seismic cultural shift in American family life in which men are stepping into a new parenting role as never before. More than 52% of men say that they are now the primary grocery shopper and 43% say that they are the primary decision maker for child and baby products. Men’s active involvement and joint decision-making about the way to raise their children has important implications for how we think about play, from toy and game design to education and policy. Simon will discuss the lessons from Fatherly in engaging Millennial dads and new data and insights on how this generation of men are thinking about toys, game, play spaces and more – and how achieving a strong ROI for play means learning to engage dads.