Kid KPIs and the success of Animal Jam and Play Wild!

MIT Media Lab April 19, 2016 9:15 am - 9:45 am

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Clark Stacey

Six years ago, WildWorks launched Animal Jam. With over 40 million registered users worldwide, Animal Jam rules the charts for kid and teen social gamers—including the elusive Tween gamer demographic.  Recently, WildWorks launched a mobile version of Animal Jam. Here’s what they learned about tween games and about moving millions of players from web to mobile with an innovative but unproven business model.