Return on Investigation: Defining the ROI of Play


MIT Media Lab April 18, 2016 8:55 am - 9:25 am

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J. Alison Bryant, Ph.D.
David Bickham, Ph.D.

How do we understand the value of play in our lives?  What is it’s impact, and how are kids and families engaging in playful behavior across all platforms? And what does that all mean for innovation and investment? Alison and David will provide a framework for understanding and defining the ROI of play, and delve into the state of the art (and future) of research in this space.