Giving Toys a Second Life


MIT Media Lab April 18, 2016 2:30 pm - 4:00 pm

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Beth Marcus

The Toys to Life category grew 48% between March 2013 and 2015. Led by Activision, Disney, and LEGO, the best products are multi-platform and multi-tasking brand-builders for tech-obsessed players, offering the kind of play value we only imagined 5 years ago. Is this the next big thing? Beth Marcus, CEO of Playrific, will demo examples of successful products such as Gazintu, Tiggly, Vai Kai, Meccano, and Edwin the Duck. Then she’ll lead a discussion on what to do (and not) if you want to jump on this fast moving trend.