Designing Interactive TV Experiences for Today’s Kids and Families

MIT Media Lab April 19, 2016 8:40 am - 9:10 am

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Michelle Lee

Developing engaging digital experiences for kids and their families is far easier said than done, especially when designing for emerging OTT platforms like the new Apple TV.  Learn first-hand how IDEO and Michelle’s Digital Kids team navigate the ever-evolving intersection between kids and technology through a consumer driven approach to design and development.