We believe that people of all ages provide better insights when they are at PLAY. To that end, we have developed a set of research methods and interactive tools that are rooted in rigorous academic traditions while being engaging and playful.
In addition, we bring play-based research and innovation experiences to life at our state-of-the-art research and incubation space in lower Manhattan. Our PlayLab features the latest technology (including live streaming, eye tracking and biometrics capabilities) alongside chalkboard walls, a puppet theater, and plenty of toys and activities to get participants in a playful state of mind.
LEARN MORE ABOUT PLAYLAB