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PlayLab - PlayScience


Our innovation lab powers the exploration and development of tomorrow’s leading play and learning experiences.
We believe that people of all ages provide better insights when they are at PLAY. To that end, we have developed a set of research methods and interactive tools that are rooted in rigorous academic traditions while being engaging and playful.

In addition, we bring play-based research and innovation experiences to life at our state-of-the-art research and incubation space in lower Manhattan. Our PlayLab features the latest technology (including live streaming, eye tracking and biometrics capabilities) alongside chalkboard walls, a puppet theater, and plenty of toys and activities to get participants in a playful state of mind.


Psychophysiology & Biometrics

In addition to a broad array of play-based research approaches, we also apply cutting edge psychophysiology and biometric tools to uncover deep insights into consumers’ emotional and cognitive reactions to media, messaging and products. These tools are ideal for testing across the product development cycle to better understand:

  • Product & message testing
  • Multi-platform product design & development
  • Engagement & monetization maximization
  • Content & story / programming optimization
  • Product sensory experience

If you’d like to learn more about psychophysiology and biometrics research, please contact us info@playsciencelab.com to set up an information session with our PlayScientists.